Play Everywhere

Our mission was to show that, no matter how dull it may seem at first, any time is a good time to play. With an army of creators we set about turning the mundane into the extraordinary, from beatboxers making music in a library, to cult heroes gamifying porridge.

The campaign culminated in one-off pop up event in London like no other, where guests played a human slot machine, musical bingo and giant card games. Oh, and we got a gospel choir to sing karaoke – because why not?!

Previous work assets

Reubekah’s Monthly Challenge: Coloured Balls Prank

Date: October 23, 2017

Each month we challenge YouTube prank couple Reubekah to add some colour into their days. To get Bekah back for the epic colour blast stunt, Bekah got creative with Reub’s car and some coloured balls. Have a watch below…

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What Happened When Human Slot Machines And Bingo With Beats Came To Shoreditch?

Date: September 3, 2017

On Thursday 24 August 2017, Casumo transformed the arches of the former Shoreditch railway station for an extraordinary one-off pop up event, unlike anything seen before. A World of Play promised to put some oomph into this grey summer with an eclectic explosion of quirky eccentricity and guess what? It didn’t disappoint. Guests were transported […]

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THePETEBOX Takes Over A Library

Date: August 29, 2017

For THePETEBOX’s third and final Casumo video, the loop pedallist brought his skills to a London library. This one simply has to be seen to be believed.  

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THePETEBOX Returns With A Second Loop Track

Date: August 23, 2017

We loved THePetebox’s Kitchen Bounce video so much we got him back for another. In keeping with the theme of turning the mundane into something spectacular, Pete took a dull interview and worked his magic.

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Listen To This Track Made Entirely From Kitchen Utensils

Date: August 11, 2017

We think there’s always an opportunity to play, no matter where you are. With that in mind, we challenged human instrument and loop pedallist THePETEBOX to make music out of ordinary everyday sounds. Here’s the first of three videos.

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